From April 9 (Wednesday) to April 11 (Friday)

At the ‘F-Pico Fair 2025’ held at Tokyo Big Sight, we proposed a low-cost and efficient production setup for aquaculture red sea bream in collaboration with the Process Center (PC).

By processing with a PC, the workload at the store is reduced.

And then call to allocate the time created to the making of differentiated items.

It received great reviews when introduced to the attendees from the retail stores.

Specifically, we propose an alternative operational method that involves delivering live fish from the production area and processing the fish at the market, as opposed to the traditional method.

As introduced at the fair, we outsource the semi-dressing processing of sea bream to a local producer and deliver it in ice water inside a large tank (danbe) to the PC.

I illustrated the mechanism for processing in a file on the PC.

Since this operation does not use live fish trucks, the transportation costs for fish are significantly reduced compared to conventional operations.The burden of fish preparation in the store is also minimal, allowing us to display red sea bream products on the sales floor from the start of the morning.

「In the retail field, amidst a shortage of manpower, it is important to decide what to focus on.」

It is important to create appealing products that （attract customers） in the store and to sell them effectively.

【Practical Consulting Department　 Kusano】